Sim Hwee Hoon has joined the advisory board of Singapore-based StashAway, a so-called “robo-adviser”.
Most recently Ms Sim was the chief executive of Morgan Stanley Asia International Limited, Singapore Branch, where she also sat on the board of directors. She was also the regional chief operating officer of Private Wealth Management Asia in Morgan Stanley from 2010 to 2016.
She said her background in private banking meant she had seen “clients accumulate wealth through investments, but these tools are not readily accessible to the broader public. I believe StashAway’s approach is simple, yet well-considered, and finally provides the public affordable access to quality investments, which would otherwise not have been available to them.”
StashAway says it has a CMS retail fund management license from MAS, uses a proprietary asset allocation framework, has released a mobile app for both Android and iOS, and will allow customers to also deposit US Dollars for investment by early 2018. It launched in 2016 and currently has 21 full time employees.
Ms Sim becomes the fourth and final member of its advisory board. She joins Pranay Gupta, former head of multi-asset strategies at Temasek’s Fullerton Fund Management; Prof. Annie Koh, Professor of Finance at SMU and board member of CPF; and Prof. Massimo Massa, Rothschild Chaired Professor of Banking and Professor of Finance at INSEAD.