Morgan Stanley Wealth Management has launched Morgan Stanley Access Investing, a new online investing platform, which is part of Morgan Stanley’s ongoing efforts to develop digital tools that can deliver “the firm’s human capital and insights to more clients, with greater efficiency and personalisation”.
The new offering aims to help build, monitor and automatically rebalance a diversified portfolio. Building on the firm’s proprietary Goals-Based Wealth Management technology, Access Investing is designed to help investors who have less complex needs meet their unique financial goals – whether they are saving for retirement, buying a new car or purchasing a home – all while accounting for their time horizon and risk tolerance.
Additionally, Access Investing allows Morgan Stanley’s financial advisers to expand their reach and nurture future clients by building a pipeline to the next generation of high net worth clients.
“Morgan Stanley Access Investing leverages the firm’s intellectual capital to reach a broader audience of investors who are looking to achieve their financial goals,” said Naureen Hassan, chief digital officer, Morgan Stanley Wealth Management. “Morgan Stanley Access Investing is an opportunity for financial advisers to grow their book of business by making connections with prospects earlier and eventually establishing full service relationships when clients are ready.”
Built entirely in house, Access Investing provides access to “low cost, high quality portfolios backed by the investment expertise of Morgan Stanley”. Portfolios are based on asset allocation insights from Morgan Stanley’s global investment committee, and they range across a core portfolio of mutual funds and ETFs – combining elements of active and passive management – an ETF-only market tracking portfolio, and seven thematic portfolios. Sample themes include sustainability, gender diversity, next wave technology and emerging market trends.
Morgan Stanley studies have shown that 86 percent of Millennials – broadly defined as those born between the early 1980s and 2000 – say they are interested in socially responsible investing. Millennials are also twice as likely to invest in a fund if social responsibility is part of the value-creation thesis.
“Our analysis has shown that the next generation of high net worth individuals is looking for more than traditional portfolio allocation. By offering a diverse set of portfolios, we are enabling our clients to invest in what they believe,” said Lisa Shalett, head of investment and portfolio solutions.