Bank J. Safra Sarasin has introduced a new brand for its asset management activities, sales to institutional investors and wholesale business, J. Safra Sarasin Asset Management.
According to a statement, the new brand will better reflect the importance of the bank's asset management business.
Daniel Belfer, head of asset management, treasury & trading, Bank J. Safra Sarasin, said: “The asset management industry is going through unprecedented changes due to regulation, technology and the evolution in investors’ preferences. While the new brand remains part of the bank and continues to benefit from its global competencies and infrastructure, we wish to approach the market as a distinct recognisable fully-fledged asset manager. We are confident that this new J. Safra Sarasin Asset Management brand will enable us to strengthen current relationships and develop new ones.”
J. Safra Sarasin is present in more than 25 locations in Europe, Asia, the Middle East and Latin America. At the end of December 2017 it managed total client assets of over CHF 170 billion and employed about 2,200 staff.